The Breath of Becoming: How the Pranamaya Kosha Helps You Overcome Fear + Be Seen in Your Yoga Biz

koshas marketing your yoga business soul aligned business soul aligned marketing yoga biz blog yoga biz breakthrough yoga biz strategy Sep 29, 2025

Hey Beautiful SOUL,

It's SOUL SUTRA TIME again. This one is beginning to be my favorite one to write for YOU and this week we are continuing our journey through the Kosha's .

So let's get to it, shall we!

The Pranamaya Kosha is your breath body, your subtle energetic sheath that governs vitality, visibility, and vibrational alignment.

Mentioned throughout the Upanishads, Pranayama Sutras, and Hatha Yoga Pradipika, this layer of your Sacred Self is not something to control—it’s something to attune.

This is the second lens of the Prism of the Self™ ( MORE ABOUT THIS LATER) and the key to unlocking your Sacred CEO confidence, even when fear shows up.

 

 What Is the Pranamaya Kosha?

In Sanskrit, prana means life-force, and maya means composed of. This sheath or LENS that we look through is not a symptom or something you need to HEAL. It is a SIGNAL your SOUL is giving you to BREATHE

  •  Known as your subtle body
  • Connects your physical and mental layers
  • Carries your emotions, energy, and aura
  • Shapes your entire presence 

In your yoga business, the Pranamaya Kosha affects:

  • Your visibility blocks
  • Your fear of being judged or misunderstood
  • Your ability to create content consistently
  • How clients feel you—before they read your post or visit your link

When you build your business from this layer, you stop forcing—and start flowing.

You stop chasing and step fully into your Power- Breathing Differently will set your Dream Free

 The very nature of the word means- TO INSPIRE

 Reframing Visibility Fear with a Breath-Based Practice

If you’ve ever delayed posting, avoided going live, or questioned the value of your voice—your Pranamaya Kosha is disregulated.

This is not just a mindset issue.

It’s not a content strategy gap.

 It’s a SIGNAL for your nervous system .

 It’s asking for regulation, not rejection.

It’s asking you to inspire yourself with your own  BREATH.

It's asking you to INHALE what you BELIEVE IN, and release anything you no longer need with your EXHALE

To trust in your own wisdom 

To Guide yourself Home to your HEART

Home to your DREAM

Home to the POWER YOU ALREADY HAVE INSIDE OF YOU

Inside Yoga Biz Bestie™, we will start every call creating your frequency before we ever touch your marketing, mindset, or Business Strategy. Why? Because you are the energy your business breathes.

 Click here to join the waitlist + recalibrate your visibility from the inside out.

 How Pranayama Rewires Your Business Frequency

Pranayama Practice

What It Regulates

How It Helps Your Biz

Bhramari (Bee Breath)

Anxiety + Overthinking

Calms nerves before going live or speaking

Sama Vritti (Box Breath)

Nervous system & self-trust

Centers you before launching or pitching

Nadi Shodhana

Energetic balance + clarity

Creates neutral energy before writing or posting

Kapalabhati

Low energy + fear stagnation

Boosts courage to share your voice

Use these as daily rituals, not fixes. Your breath is your spiritual marketing assistant.

Soul Energy Activation™

SOUL Affirmation:

“ It is SAFE to be seen and My breath Carries my Message.”

Sacred CEO Breath:

  1. Inhale 4 – hold 4 – exhale 4 – hold 4 (Sama Vritti x   3 rounds)
  2. Finish each round with  humming (Bhramari) for 11 seconds on the exhale
  3. Place your hand on your throat + heart
  4. Speak Outloud : “It is safe to be seen and  My breath carries my  message.”
  5. Switch hands and do another full Round

 This is your pre-post, pre-launch, pre-coaching call sacred reset. We are inviting your masculine and feminine energy to work together.

Asking Your, Heard, Heart, and Gut brain to create connection + FLOW.

Want to integrate this into your business every single week with support, breathwork, meditations, mini-masterclasses and coaching?

 Yoga Biz Bestie™ is where this becomes your way of life. Click here to join the waitlist.

 

 A.L.I.V.E.™ Integration: “L — Live Through Breath”

The second letter of your sacred embodiment framework invites you to Live through your breath, not your browser tabs.

This week’s Soul prompt:

 “What would change in my business if I used breath as the foundation for my strategy?”

Inside Yoga Biz Bestie™, you’ll get weekly energetic resets like this—alongside the sacred structure to grow sustainably on and off of your MAT.

 Join the waitlist + start building your biz from breath.

 

Coaching Moment :

 Here’s the truth, love: the fear you feel isn’t proof that you’re not ready—it’s proof that you’re standing on the edge of your next breakthrough. Every Sacred CEO moment begins here… in the breath, in the body, in the choice to no longer let old belief systems run the show. When you decide to breathe differently, you begin to be differently. And when you begin to be differently, your business follows. This is the path of the Sacred Self, and I am here to guide you through it. You don’t have to keep white-knuckling your visibility or waiting for perfect timing—your Yoga Biz dream is waiting for you to choose it now.

Breakthrough Challenge :

Let's put  your new breathwork practice to the test

Today, I want you to practice before you post.

Use the breathwork from this activation—Sama Vritti + Bhramari—and then, while your nervous system is still humming with safety, share one thing on socials you’ve been afraid to say.

It could be your story, a truth about your teaching, or even your next offer.

Tag me @carlaclinethomas 

Use the hashtag #YogaBizBreakthrough so I can witness, celebrate, and Share your courage.

Remember: the more you breathe through your fear, the more your audience breathes you in as the leader + the Guide they’ve been waiting for.

 A.L.I.V.E.™ Integration: “L — Live Through Breath

The second letter of your sacred embodiment framework invites you to Live through your breath, not your browser tabs, social media followers, or anything outside yourself. Invite it to go where it needs to go, to move through you, for you, and guide you in everything you do. Taking moments to enjoy a Sacred Pause, and the amazing gift of Life we get to LIVE every day.

This week’s Journaling prompt:

 “What would change in my business if I used breath as my strategy?”

Inside Yoga Biz Bestie™, you’ll get weekly energetic resets like this—alongside the sacred structure to grow sustainably.

 Join the waitlist + start building your biz from breath.

 Next Up in the Soul Sutra Series…

We’ll explore:

  • Manomaya Kosha – the mind as mirror
  • Svadhyaya + Yamas/Niyamas
  • How to inquire into your identity, not just your ideas
  • And how “I — Inquire” from your A.L.I.V.E.™ framework rewires your Brain to own your WORTH- You are already AMAZING

You’ll never write copy the same way again:)

 Final Words

You are not stuck. You don't need to do more

You are holding your breath.

Your Shallow breathing

You are not invisible.

You are waiting to exhale.

Your standing at the door of amazing Yogic wisdom + technology that only you can Teach

Let this blog be your sacred permission to lead from your lungs—to build your business.

Take time daily to connect with your subtle body and harness the power you have inside of YOU

You don’t need more hustle.

You just need to come back HOME to Your breath.

Ps If your still feeling overwhelmed or unclear- Book your Free Call - Let's Talk


“You don’t need more courage—you just need to breath.” — Carla 

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Yoga Biz Bestie™ is your sacred co-creation space - where mindset meets marketing, soul meets systems, and your yoga business becomes your spiritual practice.

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